If you’re running a local business and you would like to have a consistent, reliable flow of highly-qualified leads, on complete autopilot… then you’re in the right spot!
Before we dive into that, let me explain why I call this my “Million Dollar” Lead Generation System.
In 2010 I began helping local business owners get more leads using a few different digital marketing strategies.
I was working with a contractor who offered a number of different home improvement services in his local area.
That’s when I discovered something that would change my lead generation methods forever. What I discovered was…
People Just Want To Know The Cost
Now, being a long-time student of marketing and psychology, I already knew the cost of the project is a very important factor in any major buying decision.
But I never thought about it in terms of the typical “sales process”, and the number of hoops a homeowner has to jump through, just to get a quote.
Here’s how it normally goes…
- The homeowner requests a free consultation.
- The contractor calls the homeowner and sets an appointment.
- The contractor goes to their house and gathers all the necessary information needed for the quote.
- The contractor finally gives the quote to the homeowner.
Now, in some cases, the contractor might follow up with the homeowner in a few days. But most contractors don’t.
They usually assume their price was too high and the homeowner chose a different contractor.
When in reality, they really just wanted to know how much it would cost. When I realized this, I knew I had to do something about it. That’s how the 24-Hour Salesman™ was born.
